What is CRM?

CRM stands for Customer Relationship Management, which in simple words means it’s a
technology that manages the company’s relationships with its current clients, upcoming clients. It
is a technology that is used to keep a record of all the customers’ needs and requirements. CRM
helps companies in streamlining the process, keeping in touch with their customers and
improving profitability.

Reasons why brands should use CRM

1. Customer Service:

Today CRM has a lot of new features but earlier it was made with
only one intention in mind, to focus on customer relationship with the company. CRM
acquires all the purchase records, demographics messages that might have been shared
between the company and customers. CRM mangages all this data in a neat clean way so
that it is accessible very easily. With the help of this provision you don’t have to go
through many files and ask many people to get the information.

2. Increase in sales:

With the help of CRM you can streamline your selling process, help
you build a sales pipeline. With the help of CRM all your sales data is neatly analyzed,
centralized and available in one single place. With the help of CRM in sales your
employees get a step by step way of selling your services without making it a
complicated process.

3. Centralized Database:

CRM provides you with a centralized database with all the minute
information about your customers making it easily accessible to anyone in your company
who needs it. This makes it easy for a sales representative to see what products a
customer has ordered before and adjust accordingly.

4. Forecasting:

With the help of CRM you are able to see what kind of sales your company
has done before with the help of that you can have a look at all the trends that are
prevalent currently and manage your sales according to that.

5. Better communication in between employees:

Yes, you read this right with the help of
CRM the communication between your employees also improves. You can develop a
better connection between your employees and customers. You can administer it and
make the necessary changes as required.

6. Automated reports:

With the help of CRM software it becomes easy for your employees
to make detailed sales records. Which is very helpful in future dealings. CRM can help
your employees keep tabs on their quota, performance and future agendas.

What industries can you use CRM in?

CRM can be used in any company that has a sales team because as we all know CRM stands for
customer relationship management. It helps the sales team in managing the current customers,
new customers, ongoing sales etc.

A company that uses marketing: A company that uses marketing can take the help of CRM and
improve their sales statistics by keeping an eye on all their sales records, contacts etc. CRM
makes it easier for companies to improve sales.

A company that makes quotes and invoices: With the help of CRM it is easier to keep a clean
and precise record of all the sales the company has conducted. With the help of CRM it gets
easier for companies to make quotes and invoices.

Prioritize companies: Companies with the help of CRM can show their upcoming companies that
they are a priority for them. This feat is achieved by keeping clean and precise records of the
customers.

Basically CRM is very useful when managing a company as it makes the job of actual
management very easy. Everyone should atleast have the basic knowledge of what CRM is and
how it is useful.