What does Content mean?

Content a few years back was any written material that gave us more information about any
particular topic. It was found in the form of a book, magazine, a newspaper, a diary or a journal
passed on in the family. Any written form that gave knowledge about a particular topic was and
is considered to be content. But now when a discussion is ensued regarding what kind of content
we all prefer our mind immediately goes to content that we can find online in the form of a blog,
a video, an audio or ebooks. Content that can give us more information about a person, place a
particular item for example a shopping website etc.

What different types of content is there?

Blogs:- This is the most common content writing method. Blogs can be written about anything
right from a tourist place, a hospital, a hotel, an airline or a dentist. The purpose of a blog is to
give the audience as much information as possible. A blog can be about a shopping website too,
if any such blog is available it can help increase the sales for that website benefitting it a lot.
Basically the main motive behind writing a blog is to gain as much attention as possible helping
the service provider.

Website Copywriting:- Website copywriting is done for a website to give more information to its
audience to make a well informed decision. This method of content writing in simple terms gives
us information about when the company was formed, who are the founders, what services they
provide, FAQ and if need be provide their audience contact details of the service provider. The
main motive of this type of content writing is to increase the sales by giving as much important
information as possible.

Social Media posts:- Everyone of us uses some sort of social media platform to connect with
people. Brands and businesses have found a way of using this to their benefit. Brands appoint
content writers to write content for them in the form of posts. These posts are then published
either on their websites’ official social media handles or post them as ads on social media
platforms such as Instagram, Facebook, Twitter etc. These posts are short so as not to bore the
audience but still catch the audience’s attention and written in a clean and precise way so as to be
more informative.

Advertising/ Sales Copywriting:- Copywriting is a form of content that gives you the audience
more information about a certain product or service, maybe with the help of a clickable ad that
can take you to their official webpage where you can explore in depth about the company of
what kind of services the brand is providing you with. This type of content writing is very very
helpful in creating more traffic for the brands.

E-books and White papers:- This type of content writing is mainly concerned with writing PDF
for you consumers to read at your own convenience, sometimes it’s not just a PDF it can also be
a booklet in the form of a newsletter which you will have to sign up for which gets the brand a
way to contact you in the future by providing them with your email id. These PDFs and Ebooks
can help you gain more knowledge and help you make the right decision regarding your needs.
This type of content has to be written with utmost care because its job is to give accurate
information.

Reviews:- Writing a review is not in the brands hands it is entirely in the hand of its consumers.
Whenever we are thinking about buying anything new we always make it a point to check out
the reviews section. As mentioned above it is not in the hands of the brand to write positive
reviews, that doesn’t mean that the brand can’t do anything to make sure that you leave a
positive review they can maintain a perfect rapport with other customers who will leave a
positive review, which you as the new customer can read and decide whether you want to take
your business with them. These types of reviews can be sought by focusing on your and other
customers needs, getting you and them desired outcomes, and solving everyone’s queries in time.
These types of little things can have a big impact on the brand. The brand takes painstaking
measures to make sure a little blunder does not cause them a huge loss.

What role does content play in digital media and how has Digital media evolved us technologically?

All of these above-mentioned types of contents play a very important role in digital media; they
are a vital part in marketing. Which means that content has an important role in Digital media.
These types actually comprise content. Without content there cannot be digital media to exist. It’s
not just ebooks or blogs, it can also be a series that we watch on Netflix. Basically without
content there cannot be a digital media to begin with. Content acts as a fodder for digital media
and in turn marketing.

The most important role that content plays is that it helps in generating
more traffic for your website. When information about a particular website is visible on a social
media platform or a PDF is found it gives you the audience all the necessary information. We
never just go to a car dealership and pick a random car to buy anymore. We do a thorough
research about all the available cars, we read reviews left by people like you and me, people who
have had an experience.

With the help of people such as these we can make a well informed
decision before buying a car. With the help of content being introduced in digital media life has
become very easy to live. It helps us in making a lot of important decisions because it provides
us with the right useful information. We in today’s world can’t live without having the proper
knowledge and now that Content has been integrated into digital media it has become more
difficult to segregate our life from it. But this is a good thing it has made our life somewhat
easier to navigate through.