Who is an Influencer?

An Influencer is a person who has a very strong social media presence and has the ability
to influence a large mass of people to influence their shopping decisions. Upcoming
brands can hire these influencers and promote their websites or brands through them.
These influencers can target a huge audience by promoting these brands’ products on their
social media pages.

Types of Influencers

There are four main types of influencers. They are Mega Influencers, Macro Influencers,
Micro Influencders, Nano Influencers. Let’s have a look at all these types of influencers
one by one.

Mega Influencers:

These types of influencers are the people who are actually celebrities.
They usually have a following of 1M on social media platforms. With the help of their
vast following on social media they can reach a large amount of people in one single go.

Macro Influencers:

These are the influencers that have a following that ranges from 1
lakh to 10 lakh. The influencers that fall in this category have a better personal
connection with their followers, owing to this relationship brands and these influencers
find it easier to resonate with them.

Micro Influencers:

These are the influencers who have a following of 10k to 1 lakh.
Although these influencers have a low following when compared to the other types, the
followers that they have are very much dedicated. They love watching these influencers
work which means they are bound to be interested in buying your products.

Nano Influencers:

Although these influencers have the lowest followers, the followers
that they have are very loyal who will blindly follow their influencers. Which is very
useful for you when opting for such influencers.

They know more about their audience.

Influencers know their audience very well, which means they know what kind of content
they might be interested in. So when they are selecting a brand to endorse they think
about their audience too, what kind of content will their audience appreciate and what
content will increase the chances of getting more followers.

Strategic planning:

Influencers are very smart, they know what kind of stuff they have to
create content on in advance, but what they do is they create an atmosphere where they
can make the audience feel that the influencer they are following is in search of a product
too. This is when they show the audience the product that they are supposed to promote.
This is an excellent way through which influencers get audiences attention.

Finding the undiscovered:

Sometimes it’s not just a regular audience that sees the regular content, someone new
might also come across the influencers content and might love it, they might even suggest
it to someone else they know. This way influencers can reach a number of new people.

Know thy audience:

Once you have developed a relationship with the influencer and a relationship has been
formed with your brands and the audience you can get a fair idea of what kind of
products your audience is interested in. By acquiring a clear idea about this you can
launch products according to that.

Credibility deserves more importance:

Brands appoint Millenials and Gen Z influencers as they have a very high amount of
followers. The regular methods of promotions do not resonate with today’s generations.
With the help of these Gen Z and Millennial influencers they can help you in creating
credibility. Once a genuine credibility is formed there is nothing stopping you from
blooming your business anymore.

Influencers influencing your brands social media pages:

If you are struggling to make a mark on your audience through social media with the help
of these influencers you can do that. They can by promoting your products on their pages
drive the audience to your pages increasing your followers, viewers and in time purchase
rates.

Making the website appealing

As we all have established before, influencers have a big hold on the audience. They can
help make your website attractive. Audiences look at what content influencers are
publishing and then they get inspired to check out your website helping you launch it
bigtime.

Nowadays brands are hiring influencers to establish and empower their business. With
the help of these influencers business nowadays has improved. It’s getting easier to reach
a lot of people in one single go. Influencers are a big help in brand building.