The Dark Secrets was a non-profit project undertaken by Karan to help people fight against depression. After getting a good response from instagram, a website was created to publish motivational content. As most of the people aim to search for motivational images, therefore it was decided to optimise images for image search rankings. Hence there was no looking back, by now The Dark Secrets has generated 6.9k clicks and around 8million impressions just through image search
